Written by Caili Tran April 22, 2024

Why Should I Give Away My Secrets

1. You Get Them One Step Closer To Buying Your Service

When you ask 100 people if they want to buy your service, chances are most will say no. Maybe just one person will say yes. But if you ask those same 100 people if they want a free ebook that can solve 5 of their problems, you might get 20 people saying yes. And out of those 20 people, 6 might end up buying your service after reading your free ebook.

Why does this work? Well, people tend to buy things based on the expectation of future value. The easiest way to make them believe they'll get value from your service is to provide value upfront.

2. You Make More Money

Now, I know what you're thinking - How does it make me more money? If I give away a free ebook worth $50 to 20 people, I'll be losing $1000! But think about it - if 6 of those people end up buying your $1500 service, that's $8000 in revenue. Is it worth it? Probably.

3. You Improve Your Brand

When you share all your secrets for free, you open up the chance to help others with their problems. And in return, you gain the most important things a business can have: trust and goodwill.

Catch you later!

Caili

PS - Grab the Newsletter Growth Mastery today, if you’re ready to share your secrets and start growing like never before (It’s free! 🎁)

I help service-based businesses scale with newsletters.

🏡 Oberhausen, Germany

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