Designed to Help You Build a Fulfilling Life

Kaizen is a newsletter by Ruri Ohama, a YouTuber (1.4M+) and medical student in Italy.

This rebrand isn’t just about adding personality, emotion, and a sense of fun to the reader’s experience—it’s about sharing Ruri’s journey and the real strategies she’s using to build a more balanced, fulfilling life.

Through Kaizen, you’ll get practical tips on managing ADHD, building better habits, and creating systems that actually work.

The Fish Couldn’t Swim, So It Grew Legs

Imagine a fish with an injured fin that can no longer swim. Instead of giving up, it starts growing legs. It becomes a symbol of resilience, transformation, and the quiet but powerful force of continuous improvement.

Much like that fish, Kaizen is about adapting when life throws us off course. It’s about finding new paths forward, even when what used to work no longer does. The logo reflects that journey—growth not through perfection, but through persistence and creativity.